Impacto de la innovación en marketing sobre la conducta exportadora de las empresas del sector agroindustrial español

José Ramos Ruiz, José Polo Otero, Aquiles Arrieta Barcasnegras, Jean Vega Cárcamo

This research studies the impact that marketing innovation entails for exporting behavior, supported by the panel data structure given by the Panel of Technological Innovation. To do so, Propensity Score Matching method has been combined with the method of difference in differences, which is usual for impact evaluation analysis. The results from econometric estimations show the existence of a significative, negative impact of marketing innovation on exporting performance for Spanish agro-industry sector.

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Alternative title:	Impact of marketing innovation on exporting behavior for Spanish agro-industry sector
Year of publication:	Junio 2018
Authors:	Ruiz, José Ramos ; Otero, José Polo ; Barcasnegras, Aquiles Arrieta ; Cárcamo, Jean Vega
Published in:	Revista de métodos cuantitativos para la economía y la empresa. - Sevilla : [Verlag nicht ermittelbar], ISSN 1886-516X, ZDB-ID 2584041-1. - Vol. 25.2018, p. 54-71
Subject:	marketing \| exporting behavior \| impact evaluation \| agro-industry

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	Spanish
Notes:	Zusammenfassung in englischer Sprache
Other identifiers:	hdl:10419/195398 [Handle]
Classification:	O30 - Technological Change; Research and Development. General ; H43 - Project Evaluation; Social Discount Rate ; Q13 - Agricultural Markets and Marketing; Cooperatives; Agribusiness
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011867590