The impacts of donors' perceived personal resource scarcity on their intentions to volunteer for low- and high-responsibility recipients : the mediating role of perceived social worth
Year of publication: |
2024
|
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Authors: | Chen, Ming-Yi |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 43.2024, 3, p. 465-490
|
Subject: | donors’ perceived personal resource scarcity | perceived social worth | recipients’ responsibility | Volunteering intention |
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