Impacts from Region-of-Origin Labeling on Consumer Product Perception and Purchasing Intention – Causal Relationships in a TPB based Model
Year of publication: |
2014-08
|
---|---|
Authors: | Lorenz, Bettina A. ; Hartmann, Monika ; Simons, Johannes |
Institutions: | European Association of Agricultural Economists - EAAE |
Subject: | RoO labelling | Theory of Planned Behavior | Consumer preferences | Consumer/Household Economics |
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