Impacts of crisis emotions on negative word-of-mouth and behavioural intention : evidence from a milk crisis
Year of publication: |
2022
|
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Authors: | Oanh Dinh Yen Nguyen ; Lee, Jenny ; Ngo, Liem Viet ; Tran Ha Minh Quan |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 4, p. 536-550
|
Subject: | Attribution emotions | Behavioural intention | Crisis | Negative word-of-mouth | Emotion | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
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