Impacts of duo-regional generic advertising of social media on consumer preference
Xuqi Chen, Yan Heng, Zhifeng Gao, Yuan Jiang
| Year of publication: |
2022
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|---|---|
| Authors: | Chen, Xuqi ; Yan, Heng ; Gao, Zhifeng ; Jiang, Yuan |
| Published in: |
Agribusiness : an international journal. - New York, NY [u.a.] : Wiley Interscience, ISSN 1520-6297, ZDB-ID 2001211-1. - Vol. 38.2022, 1, p. 21-44
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| Subject: | consumer preference | free-rider | generic advertising | geographical production origin | social media marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Werbung | Advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/agr.21713 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012816684