Impacts of influencer attributes on purchase intentions in social media influencer marketing : mediating roles of characterizations
Year of publication: |
2022
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Authors: | Masuda, Hisashi ; Han, Hyunjeong ; Lee, Jungwoo |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 174.2022, p. 1-12
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Subject: | Social media | Influencer marketing | Parasocial relationship | Purchase intention | Theory of persuasion | YouTube | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Deregulierung | Deregulation |
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