Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision Making
| Year of publication: |
2013
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|---|---|
| Authors: | Liu, Gordon |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 8680176. - Vol. 113.2013, 2, p. 243-263
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