Impacts of knowledge on online brand success : an agent-based model for online market share enhancement
Year of publication: |
1 February 2016
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Authors: | Jiang, Guoyin ; Tadikamalla, Pandu R. ; Shang, Jennifer ; Zhao, Ling |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 249.2016, 3 (1.2.), p. 1093-1103
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Subject: | E-commerce | Diffusion dynamics | Agent-based model | Knowledge | e-WOM | Agentenbasierte Modellierung | Agent-based modeling | Electronic Commerce | Online-Handel | Online retailing | Innovationsdiffusion | Innovation diffusion | Wissenstransfer | Knowledge transfer | Online-Marketing | Internet marketing | Social Web | Social web | Wissensmanagement | Knowledge management | Internet |
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