Impacts of social media mediated electronic words of mouth on young consumers' disposal of fashion apparel : a review and proposed model
Year of publication: |
2015
|
---|---|
Authors: | Ng, Nadine Ka-Yan ; Chow, Pui-Sze ; Choi, Tsan-Ming |
Published in: |
Sustainable fashion supply chain management : from sourcing to retailing. - Cham [u.a.] : Springer, ISBN 978-3-319-12702-6. - 2015, p. 47-58
|
Subject: | Mode | Fashion | Virales Marketing | Viral marketing | Abfallentsorgung | Waste disposal | Bekleidung | Clothing | Bibliometrie | Bibliometrics |
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