Impairment of Intangible Assets during COVID Times

The chapter assess organisation performance by managing both tangible and intangible assets and explore the inter-connecting links between both the assets. Chapter identifies the influence of managing intangible assets on both individual and organisational performance. Chapter further discuss the importance of managing intangible Asset before and after COVIDTimes. The study adopts the methodology and learning manoeuvres at Wipro and the way Wipro is accumulating learning styles for managing their intangible assets. The chapter included illustrations of various organisations and their strategies for managing and restoring knowledge-creating among intangible and thus surviving in highly competitive business environment. Framework developed in this chapter may be used as a tool for managing tacit knowledge as repositories for organisation renewal