Impatience and Savoring vs. Dread : Asymmetries in Anticipation Explain Consumer Time Preferences for Positive vs. Negative Events
| Year of publication: |
2020
|
|---|---|
| Authors: | Hardisty, David J. ; Weber, Elke U. |
| Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 30.2020, 4 (11.05.), p. 598-613
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1169 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012273490