Implementation effects in the relationship between CRM and its performance
Year of publication: |
August 2018
|
---|---|
Authors: | Dalla Pozza, Ilaria ; Goetz, Oliver ; Sahut, Jean Michel |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 89.2018, p. 391-403
|
Subject: | Customer relationship management | Performances | Organizational alignment | Implementation time | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Performance-Management | Performance management | Unternehmenserfolg | Firm performance | Einführung | Implementation |
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