Implementation hurdles of ECR partnerships – the German food sector as an ECR case study
Year of publication: |
2002
|
---|---|
Authors: | Borchert, Stefan |
Published in: |
International Journal of Retail & Distribution Management. - MCB UP Ltd, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 30.2002, 7, p. 354-360
|
Publisher: |
MCB UP Ltd |
Subject: | Channel management | Consumer marketing | Food industry | Small to medium‐sized enterprises | Marketing strategy | Germany |
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