Implementation of an agile marketing approach for the manufacturing-based SME
Jenny Poolton, Hossam S. Ismail and Ian R. Reid; Ivan C. Arokiam
| Year of publication: |
2008
|
|---|---|
| Authors: | Poolton, Jenny ; Ismail, Hossam S. ; Reid, Ian R. ; Arokiam, Ivan C. |
| Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 6.2008, 2, p. 264-279
|
| Subject: | Flexibles Fertigungssystem | Flexible manufacturing system | Marketingmanagement | Marketing management | KMU | SME | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003743272