Implementation of 'Blue Ocean' Strategy in Poland and Ukraine Agricultural Sectors : Current Status, Opportunities and Growth Prospects

The article is devoted to the research of issues related to the analysis of the “blue ocean” strategy joint implementation opportunities in the rural areas of Poland and Ukraine in order to minimize global competition consequences at agrifood markets. The Author discusses ways of resolving issues that slowdown innovative and inventive activities, make impossible the practical use of tools, methodologies and models of innovations implementation in agriculture, and, as a result, allow transfer of relative economic activity beyond “red ocean” strategy and additional returns receipt. Perspective ways of choosing the path of developing agriculture search on the principles of “blue ocean” strategy will allow to solve typical for Poland and Ukraine issues: rural unemployment, low-level innovative development, lack of know-how, etc. As a result, ecological innovations, that could be realized, will allow to swim out of the “red ocean” and increase overall production of food and economic security