Implementation of market orientation in the subsidiaries of global companies : the role of institutional factors
Year of publication: |
2011
|
---|---|
Authors: | Kirca, Ahmet H. ; Bearden, William O. ; Roth, Kendall |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 39.2011, 5, p. 683-699
|
Subject: | Internationaler Markteintritt | International market entry | Ausländische Tochtergesellschaft | Foreign subsidiary | Institutionenökonomik | Institutional economics |
-
Vo Van Dut, (2018)
-
Dahms, Sven, (2019)
-
Does imitation reduce the liability of foreignness? : linking distance, isomorphism, and performance
Wu, Zheying, (2016)
- More ...
-
Kirca, Ahmet H., (2011)
-
The role of context in the multinationality-performance relationship : a meta-analytic review
Kirca, Ahmet H., (2012)
-
Kirca, Ahmet H., (2011)
- More ...