Implementation of service profit chain initiatives in a franchise system
Year of publication: |
2008
|
---|---|
Authors: | Maritz, Alex ; Nieman, Gideon |
Published in: |
Journal of Services Marketing. - Emerald Group Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 22.2008, 1, p. 13-23
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Profit | Service levels | Retention | Sales |
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