The implementation of qualitative methods and the development of marketing research : paper prepared for the "European Institute for Advanced Studies in Management" special event in celebration of 20 years of EIASM: "Conference on Research Traditions in Marketing", Brussels, January 9 - 10, 1992
Per Østergaard
| Year of publication: |
1992 ; Enlarged and rev. version
|
|---|---|
| Authors: | Østergaard, Per |
| Publisher: |
Odense |
| Subject: | Marktforschung | Market research | USA | United States | 09.01.1992 | 1900-1992 |
| Extent: | 20 Bl |
|---|---|
| Series: | Skrifter fra Institut for Afsaetningsøkonomi, Odense Universitet. - Odense : Odense Universitet, ISSN 0902-5049, ZDB-ID 2941756-9. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000845831