Extent: | XXII, 298 S. graph. Darst. 21 cm |
---|---|
Series: | Schriften zu Marketing und Management. - Frankfurt, M. : Lang, ISSN 0176-2729, ZDB-ID 52848-1. - Vol. 36 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
Language: | German |
Thesis: | Zugl.: Münster (Westfalen), Univ., Diss., 1998 |
Notes: | Literaturverz. S. 276 - 298 ca. DM 98.00 |
ISBN: | 3-631-33777-9 |
Classification: | Betriebswirtschaft: Allgemeines ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013427546