Extent:
XXII, 298 S.
graph. Darst.
21 cm
Series:
Schriften zu Marketing und Management. - Frankfurt, M. : Lang, ISSN 0176-2729, ZDB-ID 52848-1. - Vol. 36
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis
Language: German
Thesis:
Zugl.: Münster (Westfalen), Univ., Diss., 1998
Notes:
Literaturverz. S. 276 - 298
ca. DM 98.00
ISBN: 3-631-33777-9
Classification: Betriebswirtschaft: Allgemeines ; Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10013427546