Implementierungshürden des Value Based Pricing
Stefan Michel; Patrick Pfäffli
| Year of publication: |
2009
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|---|---|
| Authors: | Michel, Stefan ; Pfäffli, Patrick |
| Published in: |
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis. - Wiesbaden : Springer Gabler, ISSN 1865-6544, ZDB-ID 24126433. - Vol. 26.2009, 5, p. 26-31
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| Type of publication: | Article |
|---|---|
| Language: | German |
| Source: |
Persistent link: https://www.econbiz.de/10009854004