Implementing build-to-order strategies : enablers and barriers in the European automotive industry
Year of publication: |
2011
|
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Authors: | Roehrich, Jens K. ; Parry, Glenn C. ; Graves, Andrew P. |
Published in: |
International journal of automotive technology and management : IJATM. - Milton Keynes : Inderscience Enterprises Ltd., ISSN 1470-9511, ZDB-ID 2063658-1. - Vol. 11.2011, 3, p. 221-235
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Subject: | Auftragsfertigung | Make-to-order | Kfz-Industrie | Automotive industry | Innovation | Mass Customization | Mass customization | EU-Staaten | EU countries |
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