Implementing customer knowledge management with internet social networking
Year of publication: |
2014
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Authors: | Yeh, Hsiaoping |
Published in: |
International journal of knowledge management studies : IJKMS. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1743-8268, ZDB-ID 2231895-1. - Vol. 5.2012/14, 3/4, p. 322-338
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Subject: | customer knowledge management | CKM | value creation | social networking | Wissensmanagement | Knowledge management | Soziales Netzwerk | Social network | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration |
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