Implementing e-commerce strategies : a guide to corporate success after the dot.com bust

Mark J. Epstein

"In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--BOOK JACKET

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Year of publication:	2004
Authors:	Epstein, Mark J.
Publisher:	Westport, Conn. [u.a.] : Praeger
Subject:	Electronic Commerce \| E-commerce \| Erfolgsfaktor \| Success factor \| Strategisches Management \| Strategic management \| Strategische Planung \| Unternehmensplanung \| Erfolgskontrolle
Description of contents:	Table of Contents [loc.gov] ; Description [loc.gov]

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Extent:	X, 208 S graph. Darst
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index I: Increasing the return on E-commerce investmentsCharacteristics of E-commerce success -- Corporate and functional E-commerce leadership -- Formulating an E-commerce strategy -- Organizational structure and design for E-commerce -- Management systems for E-commerce success -- Measuring the payoffs of E-commerce investments -- II: Company cases -- Company cases: B2C--retail -- Company cases: B2C--services -- Company cases: B2B -- Achieving success in E-commerce. 0408
ISBN:	0-275-98463-X
Classification:	Unternehmensführung ; Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10002021772