Implementing market orientation in industrial firms: a multiple case study
Year of publication: |
2007
|
---|---|
Authors: | Beverland, Michael B. ; Lindgreen, Adam |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 4, p. 430-442
|
Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Unternehmenskultur | Corporate culture | Organisatorischer Wandel | Organizational change | Tierhaltung | Animal husbandry | Neuseeland | New Zealand |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Interview |
Language: | English |
Notes: | Als Praxisbeispiel dienen die Organisationen "The New Zealand Game Industry Board" (NZGIB) und "Merino New Zealand "(MNZ) |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Oelsnitz, Dietrich von der, (1999)
-
Tune : neue Wege zu Kundengewinnung und -bindung
Kobjoll, Klaus, (2004)
-
Dettmann, Joachim, (2005)
- More ...
-
Lindgreen, Adam, (2009)
-
Barries to network innovation in UK ethnic fresh produce supply
Hingley, Martin K., (2010)
-
From strategy to tactics : building, implementing, and managing brand equity in business markets
Lindgreen, Adam, (2010)
- More ...