Implementing price increases in turbulent economies : pricing approaches for reducing perceptions of price unfairness
Jodie L. Ferguson
| Year of publication: |
2014
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|---|---|
| Authors: | Ferguson, Jodie L. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 1, p. 2732-2737
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| Subject: | Perceptions of price fairness | Price-setting | Global economic crisis | Transparency | Rebates | Price-matching | Preis | Price | Preiswettbewerb | Price competition | Preisniveau | Price level | Preismanagement | Pricing strategy | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010235332