Implementing profitability through a customer lifetime value management framework
V. Kumar, R. Venkatesan and D. Beckmann
Year of publication: |
2009
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Authors: | Kumar, V. ; Venkatesan, Rajkumar ; Beckmann, D. |
Published in: |
GfK marketing intelligence review. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727X. - 2009, 2, p. 32-43
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