Implementing a Strategic Planning Model for Small Manufacturing Firms: An Adaptation of the Balanced Scorecard - Because financial data is readily available, managements often use it as a guide to overall performance. This can bring unfortunate results, as other perspectives are also crucial to performance, such as customer satisfaction, business processes, and employee learning and growth -- ...
| Year of publication: |
2004
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|---|---|
| Authors: | Davig, William ; Elbert, Norb ; Brown, Steve |
| Published in: |
SAM advanced management journal : amj. - Vinton, Va. : Soc., ISSN 0001-8643, ZDB-ID 71754. - Vol. 69.2004, 1, p. 18-24
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