Implementing Successful E-Commerce Initiatives - Thanks to the dot-com balloon experience, companies going online for the first time are better prepared. Businesses that want to be successful in e-commerce, however, must show strength in four areas: Leadership, strategy, structure, and systems. The environment and the metrics are different, as described here, but basic business principles still ...
| Year of publication: |
2005
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| Authors: | Epstein, Marc J. |
| Published in: |
Strategic finance : leadership strategies in accountants and financial professionals. - Montvale, NJ : Institute of Management Accountants, ISSN 0025-1690, ZDB-ID 14706659. - Vol. 86.2005, 9, p. 22-29
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