Implementing the 'connect the dots' approach to marketing communication
| Year of publication: |
2004
|
|---|---|
| Authors: | Schultz, Don E. ; Cole, Bill ; Bailey, Scott |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 23.2004, 4, p. 455-478
|