Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge
Year of publication: |
2009
|
---|---|
Authors: | Homburg, Christian ; Wieseke, Jan ; Bornemann, Torsten |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 73.2009, 4, p. 64-81
|
Saved in:
Saved in favorites
Similar items by person
-
Homburg, Christian, (2009)
-
Neuproduktvorankündigungen : Inhaltliche Gestaltung und marktbezogene Auswirkungen
Bornemann, Torsten, (2010)
-
Gambled price discounts : a remedy to the negative side effects of regular price discounts
Alavi, Sascha, (2015)
- More ...