Implications of channel structure and operational mode upon a manufacturer's durability choice
Sreekumar R. Bhaskaran; Stephen M. Gilbert
| Year of publication: |
2015
|
|---|---|
| Authors: | Bhaskaran, Sreekumar R. ; Gilbert, Stephen M. |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 24.2015, 7, p. 1071-1085
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| Subject: | durable goods | channel structure | competition | product life cycle | Dauerhafte Konsumgüter | Durable goods | Produktlebenszyklus | Product life cycle | Vertriebsweg | Distribution channel | Wettbewerb | Competition | Theorie | Theory | Marktstruktur | Market structure |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011309927