Implications of Consumer Heterogeneity with Online and Offline Channels of Distribution
Year of publication: |
[2006]
|
---|---|
Authors: | Sengupta, Anirban |
Publisher: |
[2006]: [S.l.] : SSRN |
Subject: | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Internet |
Extent: | 1 Online-Ressource (39 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 8, 2006 erstellt |
Other identifiers: | 10.2139/ssrn.939416 [DOI] |
Classification: | D8 - Information and Uncertainty ; L8 - Industry Studies: Services |
Source: | ECONIS - Online Catalogue of the ZBW |
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