Implications of online social activities for e-tailers' business performance
Year of publication: |
2013
|
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Authors: | Qu, Zhe ; Wang, Youwei ; Wang, Shan ; Zhang, Yanhui |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 8, p. 1190-1212
|
Subject: | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Social Web | Social web | Unternehmenserfolg | Firm performance | Sozialkapital | Social capital | Bekleidungsindustrie | Clothing industry | China |
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