Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance
Year of publication: |
2010
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Authors: | Navarro, Antonio ; Losada, Fernando ; Ruzo, Emilio ; Díez, José A. |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 13823073. - Vol. 45.2010, 1, p. 49-59
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