Implications of systems and linear thinking for meeting logistics needs of customers

Finding differences in implications of linear and system thinking for outcomes of organizational activity is the main scientific goal of the article. The mental models of managers result from various thinking patterns and impact efficiency of organization. When it comes to achieving short term goals linear thinking is sufficient but there could be addressed questions how and even why should we overcome potential drawbacks of linear thinking? Having the latter in mind we applied both linear and system thinking in solving the practical problem of meeting logistics requirements of customers. We assumed hypothesis that the systems thinking is reflected with proactive adaptation whereas linear thinking manifest itself by reactive adaptation The applied methods encompass the literature review on linear and system thinking and diagnostic action research. The literature review provides the background on differentiating between linear and system thinking whereas diagnostic action research was applied to verify assumed hypothesis. Findings of our study point to interrelations between flexibility and efficiency. Although reactive adaptation stemmed from linear thinking provides quick wins, could result in unintended consequences. The latter translates into inability to adapt in the longer term. We suppose that our work brings also some impulses for thinking on methodology of action research as it outlines differences in approaching towards linear and system thinking; and provide insights on how to consciously drive causal loops in a business environment.