Implicit methods used in consumer behaviour studies' : do they really measure what they intend to measure?
Anna-Carin Nordvall
| Year of publication: |
2019
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|---|---|
| Authors: | Nordvall, Anna-Carin |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 18.2019, 2, p. 151-160
|
| Subject: | Cognitive processes | Consumer decision making methods | IAT | Multiple-cue judgment | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Kognition | Cognition | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/147539219X15633616548605 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257465