Implicit self-referencing : the effect of nonvolitional self-association on brand and product attitude
Year of publication: |
2012
|
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Authors: | Perkins, Andrew W. ; Forehand, Mark R. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 39.2012/13, 1, p. 142-156
|
Subject: | Anthony G. Greenwald | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Soziales Verhalten | Social behaviour | Markenartikel | Brand | Persönlichkeitspsychologie | Personality psychology | USA | United States |
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