Implicit sponsorship effects for a prominent brand
Year of publication: |
2014
|
---|---|
Authors: | Herrmann, Jean-Luc ; Corneille, Olivier ; Derbaix, Christian ; Kacha, Mathieu ; Walliser, Björn |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 3/4, p. 785-804
|
Subject: | Sport sponsorship | Sponsor memorisation | Implicit sponsorship effects | Stimulus-based and memory-based consideration sets | Consumer status | Field study | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Markenimage | Brand image | Sport | Sports | Werbewirkung | Advertising effects |
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