Implicit Theories of Innovativeness : A Cross-Cultural Analysis

This study reveals and examines cultural differences in values, implicit theories of innovativeness, and attitudes toward innovation across three ethnocultural groups: Russians, representatives of the peoples of North Caucasus (Ingush and Chechens), and Tuvins (N = 801). Individual theories of innovativeness appeared to be more pronounced in Russians, whereas social theories of innovativeness are more discernible in respondents from the North Caucasus and Tuva. Using structural equation modeling, we identified a culturally universal model of value effects (direct and mediated by implicit theories of innovativeness) on attitudes toward innovation. The study demonstrates how the direct negative impact of Conservation values on positive attitudes toward innovation is transformed into a positive impact that promotes the acceptance of innovation through the mediating role of implicit theories of innovativeness. This study sheds light on the important mediating role of implicit theories of innovativeness on the impact of individual values on attitudes toward innovation in different cultures