Importance of applying big data concept in marketing decision making
Year of publication: |
2021
|
---|---|
Authors: | Stupar, Savo ; Kurtović, Emir ; Ćar, Mirha Bičo |
Published in: |
Handbook of research on applied AI for international business and marketing applications. - Hershey, PA : IGI Global, Business Science Reference, ISBN 978-1-7998-5077-9. - 2021, p. 49-74
|
Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Informationsmanagement | Information management | Big Data | Big data |
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