Importance of appropriate marketing strategies for sustainability of small businesses in a developing country
Year of publication: |
2006
|
---|---|
Authors: | Sengupta, Kalyan ; Chattopadhyay, Atish |
Other Persons: | Shukla, Paurav (ed.) |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 18.2006, 4, p. 328-341
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing strategy | Small enterprises | Sustainable development | Developing countries | India |
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