Importance of Corporate Communications to Stock Exchanges : The Example of Cairo & Alexandria Stock Exchanges

This short paper discusses the factors affecting corporate communication of stock exchanges including globalization, competition and regulation. Next, it discusses some corporate communications strategies used by three diverse exchanges, namely; Toronto, Hong Kong and Warsaw. The paper then refers to crises that are faced by organizations and refers to the good example of crisis management tactics utilized by New Zealand Stock Exchange. Afterwards, the paper discusses Cairo amp; Alexandria Stock Exchanges (CASE) strategic vision as well as its business profile. Then, the paper focuses on CASE corporate communication strategies with its various stakeholders such as its market regulator, investors, students, issuers, members, and the media. Following, the paper highlights CASE future communication plans and concludes by three important messages for stock exchanges