Importance of Socialgraphics in Today's Digital Market : An Empirical Study

Internet market is one of the fastest growing markets in today's competitive world. Offering brands through various online tools especially through various social media tools are very effective. Attracting new customers and retaining old customers have always been a big challenge for the marketers. Internet marketing tools like Google ads, Facebook ads become very much popular and useful for reaching out target prospects to boost sales.This study is an endeavour to study the popular marketing model (i.e., STP model) on online markets and technological advancement of various online marketing tools. Target audience can be reached through social networking site Facebook. This study has proven that customised Facebook ads and Google ads can be the best available solution to reach target audience