Importance‐Performance Analysis

Presents an application of importance‐performance analysis. Using restaurants as a case in point, illustrates the derivation of a modified importance‐performance matrix. The findings indicate that more precise strategies emerge if a competitive dimension is included in the analysis.

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Year of publication:	1994
Authors:	Keyt, John C. ; Yavas, Ugur ; Riecken, Glen
Published in:	International Journal of Retail & Distribution Management. - MCB UP Ltd, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 22.1994, 5, p. 35-40
Publisher:	MCB UP Ltd
Subject:	Competitive strategy \| Decision making \| Management \| Performance measurement \| Restaurants

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/09590559410067325 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014803771