Important drivers for customer satisfaction : from product focus to image and service quality
Jacob Hallencreutz and Johan Parmler
| Year of publication: |
2021
|
|---|---|
| Authors: | Hallencreutz, Jacob ; Parmler, Johan |
| Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 32.2021, 5, p. 501-510
|
| Subject: | customer loyalty | customer perception | customer satisfaction | expectations | image | product quality | service quality | value | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Produktqualität | Product quality | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2019.1594756 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012440307