Impression management in the sharing economy : understanding the effect of response strategy to negative reviews
Olga Abramova, Hanna Krasnova, Tetiana Shavanova, Andrea Fuhrer and Peter Buxmann
| Year of publication: |
2016
|
|---|---|
| Authors: | Abramova, Olʹga ; Krasnova, Hanna ; Shavanova, Tetiana ; Fuhrer, Andrea ; Buxmann, Peter |
| Published in: |
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB). - Baden-Baden : Nomos, ISSN 0042-059X, ZDB-ID 204030-X. - Vol. 70.2016, 1, p. 58-73
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| Subject: | Sharing Economy | Airbnb | Online Reviews | Response | Share Economy | Sharing economy | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in deutscher Sprache |
| Other identifiers: | 10.5771/0042-059X-2016-1-58 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011668179