Imprinting and early exposure to developed international markets : the case of the new multinationals
Year of publication: |
2018
|
---|---|
Authors: | García Canal, Esteban ; Guillén, Mauro F. ; Fernández Pérez, Paloma ; Puig Raposo, Núria |
Published in: |
Business research quarterly : BRQ. - Barcelona [u.a.] : Elsevier España, ISSN 2340-9436, ZDB-ID 2772815-8. - Vol. 21.2018, 3, p. 141-152
|
Subject: | Imprinting | Early internationalization | New multinationals | Entry mode | Capability upgrading | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Globalisierung | Globalization | Auslandsinvestition | Foreign investment |
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