Improved customer churn and retention decision management using operations research approach
Year of publication: |
2016
|
---|---|
Authors: | Adebiyi, Sulaimon Olanrewaju ; Oyatoye, Emmanuel Olateju ; Amole, Bilqis Bolanle |
Published in: |
Emerging Markets Journal : EMAJ. - Pittsburgh, Pa. : Univ., ISSN 2158-8708, ZDB-ID 2652243-3. - Vol. 6.2016, 2, p. 12-21
|
Subject: | AHP | Markov chain | customer churn | retention | decisions and strategies | Beziehungsmarketing | Relationship marketing | Operations Research | Operations research | Entscheidung | Decision |
-
Sharma, Mithun J., (2014)
-
Multiple-criteria decision making
Ćirović, Goran, (2022)
-
Comparing inconsistency of pairwise comparison matrices depending on entries
Cavallo, Bice, (2019)
- More ...
-
An application of conjoint analysis to consumer preference for beverage products in Nigeria
Oyatoye, Emmanuel Olateju, (2013)
-
Amole, Bilqis Bolanle, (2016)
-
An Application of Conjoint Analysis to Consumer Preference for Beverage Products in Nigeria
Oyatoye, Emmanuel Olateju, (2013)
- More ...