Improved seating plans for movie theatre to improve revenue : an integrated best worst method with EMSR-B
Kedar Pandurang Joshi (T. A. Pai Management Institute, India), Nikhil Lohiya (T. A. Pai Management )Institute, India
| Year of publication: |
[2017]
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|---|---|
| Authors: | Joshi, Kedar Pandurang ; Lohiya, Nikhil |
| Published in: |
Handbook of research on intelligent techniques and modeling applications in marketing analytics. - Hershey, Pa. : IGI Global, Business Science Reference, ISBN 978-1-5225-0997-4. - 2017, p. 149-158
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| Subject: | Einnahmen | Revenue | Online-Buchungssystem | Online booking system | Kino | Movie theatre | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Indien | India | 2010-2014 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-0997-4.ch008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011611208