IMPROVEMENT OF TAROM ACTIVITY BY THE REVENUE MANAGEMENT SYSTEM

The aim of our research is to highlight ways of efficiency of activity of TAROM through implementation of the Revenue Management System. Revenue Management System is an approach adopted by companies that want to optimize their revenue stream. This is achieved through a thorough understanding of the market, and involves plotting the direction to follow in order to have the best economic results in the same conditions of cost and space. One of the effects that Revenue Management System and Yield Management System are trying to produce it is to generate the amount of fare that a passenger is willing to pay. In this context, we intend to compositional how Revenue Management System if scheduled air race Bucharest – Sofia does. In our opinion, any industry is vulnerable to circumstances independent of his will, while the consumer behaviour can be estimated at a time. Therefore, as in all businesses, also airlines must effectively manage costs and levels of income and gain profit.